Plant Power & Vegan Diets

“What’s the difference between “vegan” and “plant-powered or plant-based”?

“Vegan” and “plant-powered” means that our products enable and promote vegan and plant-based diets. While similar, vegan and plant-based diets do differ.

Veganism is closer to a lifestyle than merely a diet, as vegans do not consume or use any animal-derived products.

A plant-based (or “plant-powered”) diet merely means that your total calories are derived mostly from plants and plant-based proteins. This diet has many interpretations, with some people opting to solely consume plants, others choosing to include small portions of dairy and eggs, while some even include meat-products (but sparingly). These are also known as flexitarians.



Veganism has been around for quite some time with the term first being coined in 1944, but it has only recently seen a significant increase in popularity due to increased education around climate change and greater visibility on the cruel treatment of animals in the meat and dairy industries. This has also allowed for the emergence of a completely new diet; the plant-based diet.


Plant-based Diet

The rise of the plant-based diet has been swift and all-encompassing. It can be seen across the media landscape with large organisations changing their business practices and introducing new offerings to accommodate the trend. Whether you watched the new Netflix series “The Game Changers” prominently featuring athletes on plant-based diets, are an avid follower of sports and saw Lewis Hamilton’s dedication to his change of diet to help save our planet or you saw the release of Canada’s new food guide advocating a plant-based diet by their federal government, you are not likely to have missed this trend.


What are the advantages of a vegan or plant-based diet?


It is better for your health

The advantage that will make the most direct difference in your life is that vegan and plant-based diets appear to be better for your health (when done right).  A 2016 study by researchers from Oxford Martin School found that a global shift to plant-based diets instead of meat-based diets could avert 5.1 million premature deaths per year. The research attributes this to the multitude of health benefits of these diets. A 2019 systematic review by Harvard scientists found that a vegan diet can cut the risk of developing type 2 diabetes by 23% while another 2019 study published in the Journal of the American Heart Association, found that participants with plant-based diets had 16% lower risk of having a cardiovascular disease. These are just 2 examples of studies done into the many positive health implications of plant-based and vegan diets.


It is better for the environment

Another advantage of vegan and plant-based diets is that they are better for the environment. According to a comprehensive 2018 Oxford University analysis, “avoiding meat and dairy is the single biggest way to reduce your impact on Earth” with the food supply chain creating 13.7 billion metric tons of carbon dioxide with an estimated contribution of 18% to total greenhouse gas emissions. To put it in perspective, according to a calculation by an international meat-free company, if every family in the UK removed the meat from just one meal a week, it would have the same environmental impact as taking 16 million cars off the road.


It is kinder to animals

One of the most sited benefits for vegan and plant-based diets is that it is kinder to animals and prevents a large loss of life. A staggering 966.8 million animals are slaughtered in the UK per year. Attempting to prevent this level of death is often reason enough for many advocates of the vegan and plant-based diets. Adding to this, the level of animal cruelty occurring within animal farming and its practices is fast becoming a well-documented fact. Promoting palm-oil free products also contributes to this movement. Even though palm oil is vegan, it has a massive impact on orangutan displacement (a species that is greatly overlooked, and little heard of, in regards to animal cruelty).

These are only a few of the many benefits of vegan and plant-based diets and why we are so passionate about our full product range being both compliant and promoting conscious consumption through vegan and plant powered diet options. Start your journey to a healthier and more sustainable life today.