Ambassador Movement


We are ambassadors for change. We are ambassadors for the environment, cruelty-free living, our community and your well-being. 8 core pillars drive our focus and activities and they allow us to constantly work toward our cause of holistic wellbeing. We believe sustaining good health starts from within. As part of your holistic wellness, it is not enough for our products to be nourishing to the body alone; they also need to provide emotional nourishment through delicious and indulgent flavours. We are breaking the stigma that healthy food needs to come at the sacrifice of taste and our environment. Production is controlled from farm to fork, ensuring that all ingredients and materials are of the best quality, ethically sourced and eco-friendly.


Every good story starts with a dream and a group of people all willing to work towards a common goal. Our dynamic team dreamt of creating a brand for the future and in 2018 it came true.

We have always listened to our consumers and kept up with market trends, so after many years of hearing the cries for change, we have finally created a holistic brand that encapsulates the core values of creating a sustainable product range for the future.

Our aim is not just to create flavourful products, but to establish a new generation of Ambassadors; people willing to be the change in a world where it is desperately needed.

For the past 30 years we have been supplying plant-based products including nuts, fruits and an array of snack mixes and bars on our journey to create the ultimate range of sustainable products. We are proud to have a unique yet powerful range of products for the local UK market, which indulges in the goodness of flavour and delight, but still strives to keep your holistic wellbeing intact.

Our products speak to animal welfare and clean oceans. They are proudly palm-oil free products that take responsibility for the impact they can have.

There is a phrase by Martin Luther King Jr. that states: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but by all means keep moving.” With our carefully selected range of 32 products, we are starting to walk into the future of food, lifestyle and wellness.




“We do not inherit the Earth from our ancestors; we borrow it from our children” – Wendell Berry

We promote a lifestyle of reduce, re-use, recycle by supporting re-usable and recyclable packaging without increasing food waste. We also ensure that we are not using already scarce food sources for packaging materials and source our packaging ethically and conscientiously.


“Love and compassion are necessities, not luxuries. Without them humanity cannot survive” – Dalai Lama

We promote kindness and goodness in our products and our attitude towards our bodies and the earth. We believe that cultivating a kind and empathic worldwide community will lead to a happier and more understanding future for all of us.

Clean oceans

“For whatever we lose (like a you or a me), It’s always ourselves we find in the sea.” – e.e. Cummings

We aim to continuously educate ourselves and our consumers to make the best choices for our oceans. The health of our oceans affects every living being on earth including ourselves and thus we want to promote being accountable today for the future we want to create; a healthier, cleaner ocean!

Against palm oil

“Education is the most powerful weapon which we can use to change the world.” – Anon.

We aspire to find alternatives for the ever-growing palm oil crisis and the effect it is having on animals and our forests. Out of sight should not mean out of mind; we support the education of consumers to understand the repercussions of their choices.

Caring about nature

“The earth has its music for those who will listen” – George Santanaya

We strive to create and promote an environment of selfcare for nature. Be green, be conscious, leave a green footprint for the generations of tomorrow.

Animal welfare

“The love for all living creatures is the most noble attribute of man” – Charles Darwin

We believe in the humane treatment of animals not only in physical care, but in mental wellbeing. We aim to promote a lifestyle that will reinforce this cause through customer education and sourcing all our ingredients and packaging ethically and mindfully.


“Agriculture is our wisest pursuit, because it will in the end, contribute most to real wealth, good morals, and happiness.” – Thomas Jefferson

Agriculture creates raw ingredients and much needed job opportunities. We strive to make our products sustainable; adding value and choice in our offerings.

Carbon emissions

“Surely we have a responsibility to leave for future generations, a planet that is healthy and habitable by all species” – Sir David Attenborough

By shortening our supply chain and limiting our human activities, we create a culture of consciousness toward our carbon footprint. It is our responsibility to create a world that we are proud for our children to inherit.


Many members of the global community have lactose intolerance or dairy allergies which makes the already difficult task of planning wholesome meals even more daunting. By ensuring that all our products are free of lactose, we ensure that we support anyone that wishes to make wholesome, green and ethical choices.

With the steady rise of celiac disease and gluten intolerance globally and more research suggesting that gluten poses health risks, we have committed to ensuring all our products are gluten free. This forms a part of our goal that none of our products will contain any potentially harmful ingredients.

We are strongly against the damage the palm oil industry is causing to our environment and animals and so it is our promise that every product from Ambassador Foods is proudly palm oil free.

Boasting wholesome nutrition through solely natural ingredients without modification, all our products are GMO free.

As part of our stand against animal cruelty, we ensure that all our products are vegan. Our products and packaging do not contain any animal products or by-products.

Living sustainably with a strong focus on preserving and promoting an unpolluted environment, we ensure that all our packaging is recyclable.